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It is no doubt that Mohombi’s mixed heritage gives rise to his wholly original and arresting sound. A singer, writer and producer who is half Swedish, half African, Mohombi calls his sound ‘Afro-Viking’. ‘It’s music that tells a story’ he says of releases on 2101 records – the label run by RedOne. The follow up to 2011’s MoveMeant featured a range of star collaborations from Nelly to Pussycat Doll Nicole Scherzinger and each track was married to an individually choreographed dance routine. In 2011 the man was nominated for Best Swedish Act at the 2011 European Music Awards in Belfast, whilst This Must Be Pop listed him 7th in their Top 10 acts of 2012, meaning that the years ahead are only likely to see this former member of hip hop group Avalon continue to top charts around Europe and wow audiences with his r&b inflected sound and mesmerising dance routines.
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